{"id":23587,"date":"2026-10-06T08:10:11","date_gmt":"2026-10-06T08:10:11","guid":{"rendered":"https:\/\/www.meplan.com\/?post_type=news&#038;p=23587"},"modified":"2026-10-06T13:46:03","modified_gmt":"2026-10-06T13:46:03","slug":"expo-real-x-woodi","status":"publish","type":"news","link":"https:\/\/www.meplan.com\/en\/blog\/expo-real-x-woodi\/","title":{"rendered":"EXPO REAL X wood\u00ef"},"content":{"rendered":"<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1105\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-scaled.jpg\" alt=\"\" class=\"wp-image-23553\" title=\"\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-scaled.jpg 2560w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-300x129.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-767x331.jpg 767w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-1536x663.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9183_EXPOREAL_2026-2048x884.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"h3\"><span style=\"background-color: #B9E457; box-shadow: 0.1em 0 0 #B9E457, -0.1em 0 0 #B9E457;\">meplan designs the catering areas<br \/>\r\nfor EXPO REAL 2026<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p>At trade fairs, food and beverage areas have long been more than places to eat and drink. They create spaces for meeting and exchange, and shape how an event is perceived. For<strong> EXPO REAL 2026<\/strong> in Munich, meplan is therefore developing and delivering a comprehensive catering concept based on wood\u00ef, its award-winning exhibition design concept. wood\u00ef is a modular concept for trade fair presentations rooted in the principles of Doughnut Economics. Based on Kate Raworth\u2019s economic model, it enables exhibition stands, shared spaces, hospitality areas and special-purpose areas to be planned flexibly, reused multiple times and adapted to different requirements.<\/p>\n<p>The centrepiece of the catering areas for <strong>EXPO REAL 2026<\/strong> is a Roof Garden, where meplan brings together spatial design, media staging and bespoke products to create a holistic experience. The concept combines flexible furniture, carefully planned lighting and digital content in an integrated system that allows the design to be reconfigured time and again. The area is divided into a Cozy Lounge, a Green Lounge, a Community Area and a Service Area. Plants and open, permeable dividers create distinct zones for relaxing, unwinding and communicating. A complementary lighting concept enhances the atmosphere in the Roof Garden with warm ambient lighting, gobo projections and focused lighting accents. Lighting that adjusts to the time of day adds further visual highlights.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1708\" height=\"1024\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-1708x1024.jpg\" alt=\"\" class=\"wp-image-23572\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-1708x1024.jpg 1708w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-300x180.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-768x461.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-1536x921.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9176_EXPOREAL_2026-2048x1228.jpg 2048w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter notitle \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p>The four guiding principles\u2014\u201cBreathe\u201d, \u201cConnect\u201d, \u201cPerspective\u201d and \u201cActivate\u201d\u2014represent the space\u2019s defining qualities: relaxation, exchange, fresh perspectives and activation. They also provide the basis for the spatial narrative and the customer journey.<\/p>\n<p>The media staging is an integral part of the concept. AI-generated content, carefully choreographed to complement the Roof Garden theme, is shown on the screens. Using artificial intelligence and carefully crafted prompts, the team created cinematic clips that would have been more costly and time-consuming to produce using conventional methods.<\/p>\n<p>The desired \u201cWOW experience\u201d emerges from the interplay of space, staging and human interaction. meplan\u2019s creative team views light, sound, materials, spatial structure and digital content as elements of a shared narrative.<\/p>\n<p>This way of thinking was already central to the development of wood\u00ef. The \u201cChange by Design\u201d approach served as a strategic tool, shaping a product\u2019s material selection, construction, use and future reuse from the outset.<\/p>\n<p>wood\u00ef considers the entire life cycle and value chain\u2014from the origin of materials and resource consumption to use, logistics, repair, reuse and reintegration into circular systems. A scientifically grounded material inventory captures relevant information and supports development decisions. Material selection takes into account origin, waste generation, and water and energy consumption. The design, in turn, determines functionality, ease of disassembly and scope for future adaptation. wood\u00ef received the German Design Award in recognition of this development approach.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-scaled.jpg\" alt=\"\" class=\"wp-image-23555\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-scaled.jpg 2560w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-300x200-1.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-1536x1024-1.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-2048x1365.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9179_EXPOREAL_2026-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"h3\"><span style=\"background-color: #B9E457; box-shadow: 0.1em 0 0 #B9E457, -0.1em 0 0 #B9E457;\">Product development \u2013 Change by Design in collaboration with Rolf Benz<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p>A tangible outcome of this approach is the collaboration with Rolf Benz. The aim was to combine Rolf Benz\u2019s expertise in furniture and production with wood\u00ef\u2019s criteria\u2014such as modularity, durability, repairability and material selection\u2014and the principles of Cradle to Cradle.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-scaled.jpg\" alt=\"\" class=\"wp-image-23580\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-scaled.jpg 2560w, https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-300x200-1.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-1536x1024-1.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-2048x1365.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/G2_2496\u00a9mitchphoto.de_-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n<div class=\"g-container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"g-container\">\n<p class=\"wp-block-paragraph\">\u201cWe are delighted that meplan has chosen furniture by ROLF BENZ. The combination of sophisticated design, lasting quality and a clear design language is an excellent fit with meplan\u2019s vision for contemporary brand and working environments. We see our armchairs and chairs\u2014manufactured entirely in our two facilities in the Northern Black Forest\u2014as part of these spatial concepts as a special recognition of design, quality and German manufacturing expertise. It also reflects a responsible approach to resources, made tangible in the longevity of our products.\u201d<\/p>\n<\/div>\n\n<div class=\"g-container\">\n<p class=\"wp-block-paragraph\">Brian Therkelsen, Head of Contract, ROLF BENZ<\/p>\n<\/div><\/blockquote>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter notitle \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p>The collaboration is designed as a two-way exchange of expertise and marks the starting point for a longer-term partnership. Rolf Benz contributed its experience in furniture development and production, particularly in fabric selection, upholstery and durability. wood\u00ef complemented this expertise with knowledge of circularity and modular systems. Together, the partners analysed production processes, identified opportunities for optimisation and integrated sustainability requirements from the development stage.<\/p>\n<p>At<strong> EXPO REAL 2026<\/strong>, this approach will be brought to life. Furniture developed in collaboration with Rolf Benz\u2014guided by the principles defined by meplan and a high standard of quality\u2014will be paired with wood\u00ef\u2019s modular system logic to create a sustainable ROOF GARDEN concept. meplan views the product and the space as an integrated system. The project therefore combines the design of a place for meeting and communication with the development of products that take materials, construction, use and future reuse into account from the outset.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n\n\n<div class=\"g-container\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\"><div class=\"g-container\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-hellgruen-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/woodi.meplan.de\/en\/\"><strong>Back to Overview &#8220;wood\u00ef&#8221;<\/strong><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n<div class=\"g-container\"><div class=\"g-container\"><div  class=\"section-links\">\n    <div class=\"container\">\n        <div class=\"links-columns\">\n                            <div class=\"links-columns__col\">\n                    <h2 class=\"title-links\">\n\t                    \t                    \n\t                    <span style=\"background-color: #0D4A8F; box-shadow: 0.1em 0 0 #0D4A8F, -0.1em 0 0 #0D4A8F;\">Schreiben Sie uns <\/span>\n\t                <\/h2>\n                <\/div>\n                                        <div class=\"links-columns__col\" style=\"margin-bottom: -90px; \">\n                    <ul class=\"list-links\">\n                                                    <li>\n                                <a class=\"link_el\" href=\"mailto:info@meplan.de\" >E-Mail  <span class=\"arrow_horizontal\"><span class=\"icon-link-arrow-large-next\"><\/span><\/span><\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n<div  class=\"team\">\n            <div class=\"news__heading\">\n            <div class=\"container\">\n                <h4>Personal service for you.<\/h4>\n            <\/div>\n        <\/div>\n        <div class=\"container\">\n                            <ul class=\"list_team team_columns_2\">\n                                    <li>\n                        <div class=\"team_item \">\n                    \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/Sebastian_Hoppe_1-e1736864410155-344x386.webp\" width=\"272\" height=\"344\" alt=\"Team\" \/>        \n        \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/Sebastian_Hoppe-_2-e1736864328766-344x386.webp\" width=\"272\" height=\"344\" class=\"hoverimg\" alt=\"Team Hover\" \/>\n\n\n        \n        <div class=\"team_item__body\">\n        <h3 class=\"team_item__name\">Sebastian Hoppe<\/h3>                    <h4 class=\"team_item__position\">\n                <span style=\"background-color: #002838; box-shadow: 0.1em 0 0 #002838, -0.1em 0 0 #002838;color: #FFFFFF;;\">Key Account Manager<\/span>\n            <\/h4>\n                            <\/div>\n<\/div>\n\n<style>\n.hoverimg{\n\topacity: 0;\n    position: absolute;\n    top: 0;\n    left: 0;\n    height: 100%;\n}\t\n.team_item.hover .hoverimg{\n\topacity: 1;\n}\n<\/style>                    <\/li>\n                            <\/ul>\n                    <\/div>\n<\/div>\n\n\n<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>At trade fairs, food and beverage areas have long been more than places to eat and drink. They create spaces for meeting and exchange, and shape how an event is perceived. <\/p>\n","protected":false},"featured_media":23554,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23587","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXPO REAL X wood\u00ef - MEPLAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meplan.com\/en\/blog\/expo-real-x-woodi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXPO REAL X wood\u00ef - MEPLAN\" \/>\n<meta property=\"og:description\" content=\"At trade fairs, food and beverage areas have long been more than places to eat and drink. 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