{"id":23929,"date":"2026-11-10T11:58:18","date_gmt":"2026-11-10T11:58:18","guid":{"rendered":"https:\/\/www.meplan.com\/?post_type=news&#038;p=23929"},"modified":"2026-11-10T11:59:08","modified_gmt":"2026-11-10T11:59:08","slug":"the-big-bang-story-newpower-electronica","status":"publish","type":"news","link":"https:\/\/www.meplan.com\/en\/blog\/the-big-bang-story-newpower-electronica\/","title":{"rendered":"THE BIG BANG STORY &#8211; NEWPOWER @electronica"},"content":{"rendered":"<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-scaled.jpg\" alt=\"\" class=\"wp-image-23915\" title=\"\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-scaled.jpg 2560w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-300x200.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-1536x1024.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-2048x1365.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9240_electronica_NEWPOWER\u00a9meplan_2026_2-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"h3\"><span style=\"background-color: #0D4A8F; box-shadow: 0.1em 0 0 #0D4A8F, -0.1em 0 0 #0D4A8F;\">meplan continuously evolves<br \/>\r\nNewPower\u2019s trade fair presence<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p class=\"mb-2 whitespace-pre-wrap\">Design freedom, trust in delivery and an evolving concept across three trade fair appearances: meplan has been designing and delivering NewPower\u2019s stand since 2022. \u201cThe Big Bang Story\u201d brings sport and entertainment together in a distinctive visual concept.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">What can emerge when a client gives the design team a largely free hand? For NewPower, this openness became the starting point for a trade fair concept that goes beyond a traditional product presentation. meplan developed the stand for electronica 2022 and continued to evolve the idea in 2024 and 2026, each time with new areas of focus. The client\u2019s trust gave meplan the freedom to develop the staging and design over several years.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"g-container\">\n<p class=\"wp-block-paragraph\">\u201cAt the time, we were given a largely free hand in the design, along with a generous budget. This allowed us to pursue ideas that often fall by the wayside in conventional trade fair stands due to design or budget constraints.\u201d<\/p>\n<\/div>\n\n<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><strong>J\u00f6rg Wutz, Art Director at meplan<\/strong><\/p>\n<\/div><\/blockquote>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter notitle \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p class=\"mb-2 whitespace-pre-wrap\">NewPower wanted to stand out and specifically requested an American way of life and gaming theme to attract visitors from afar. meplan brought the atmosphere of New York\u2019s Madison Square Garden to the trade fair. Basketball took centre stage, complemented by a golf simulator, interactive experiences and celebrity guests.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">The products of NewPower, a distributor of electronic components specialising in semiconductors, were deliberately kept in the background. Instead, the stand focused on sport, entertainment and the \u201cAmerican Way of Life\u201d. This gave visitors an engaging introduction to a brand whose business proposition may not be immediately familiar to them.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-1536x1024.jpg\" alt=\"\" class=\"wp-image-23912\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-1536x1024.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-300x200.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-2048x1365.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9230_electronica_NEWPOWER\u00a9meplan_2026_2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1131\" height=\"1024\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/NP-2024_3-1131x1024.png\" alt=\"\" class=\"wp-image-23894\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/NP-2024_3-1131x1024.png 1131w, https:\/\/www.meplan.com\/wp-content\/uploads\/NP-2024_3-300x272.png 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/NP-2024_3-768x696.png 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/NP-2024_3.png 1399w\" sizes=\"auto, (max-width: 1131px) 100vw, 1131px\" \/><\/figure>\n<\/div>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/WEB-New-Power-C2-539-2022-\u00a9-S-Weidenbach-044-300x200.jpg\" alt=\"\" class=\"wp-image-23899\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/WEB-New-Power-C2-539-2022-\u00a9-S-Weidenbach-044-300x200.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/WEB-New-Power-C2-539-2022-\u00a9-S-Weidenbach-044-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/WEB-New-Power-C2-539-2022-\u00a9-S-Weidenbach-044-600x400.jpg 600w, https:\/\/www.meplan.com\/wp-content\/uploads\/WEB-New-Power-C2-539-2022-\u00a9-S-Weidenbach-044.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter notitle \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p class=\"mb-2 whitespace-pre-wrap\">In 2022, actor David Hasselhoff drew additional attention with autograph sessions and short interviews. NewPower continued the concept in 2024. meplan added a racing simulator while retaining basketball and golf as interactive experiences.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">Alongside the changing attractions, dynamic waves of light define the design. NewPower and meplan incorporated this motif into the stand design in 2022. Originating in the company\u2019s digital brand world, it symbolises the flow of electricity and translates the original two-dimensional lines into three-dimensional space. LED tubes and light strips make the motif visible from different angles and enhance the stand\u2019s long-distance impact. They also connect the trade fair presence with NewPower\u2019s digital brand communications.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">meplan carried the light waves through all three trade fair appearances. The logo, bar counter and grandstand were also reused and complemented by new elements. This preserved the design continuity while allowing the experience to evolve.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n<div class=\"g-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-1536x1024.jpg\" alt=\"\" class=\"wp-image-23920\" srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-1536x1024.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-300x200.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-768x512.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-2048x1365.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/MG_9286_electronica_NEWPOWER\u00a9meplan_2026_2-600x400.jpg 600w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1  noimgcolouter notitle \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  noimgcol\">\n\t        \n\t\t\t\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col nominheight\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content noimg\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p class=\"mb-2 whitespace-pre-wrap\">In 2026, meplan reinterpreted the sporting concept to tie in with the FIFA World Cup. A 100-square-metre, 2.5-metre-high LED wall, speaker Oliver Kahn and a dedicated entertainment area defined the stand. The sports bar served as a central meeting point for visitors. According to the plans, the stand covered 600 square metres, including a 390-square-metre main area and 110 square metres of secondary spaces in the form of an island stand and a niche.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">The design process also reflected the trust between the teams: NewPower was enthusiastic about the initial concept. meplan then brought together selected ideas from the first and second proposals to develop the final design. This allowed the team to combine the established visual language with fresh ideas.<\/p>\n<p class=\"mb-2 whitespace-pre-wrap\">The three trade fair appearances show how an open design brief can enable long-term creative development. meplan built on the original idea with new experiences while consistently carrying forward key elements of the brand identity. The result was a trade fair concept that evolved over several years without losing its visual coherence.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n\n\n<div class=\"g-container\"><div class=\"g-container\"><div  class=\"section-links\">\n    <div class=\"container\">\n        <div class=\"links-columns\">\n                            <div class=\"links-columns__col\">\n                    <h2 class=\"title-links\">\n\t                    \t\t                    \n\n\t                    \n\t                    <span style=\"background-color: #0D4A8F; box-shadow: 0.1em 0 0 #0D4A8F, -0.1em 0 0 #0D4A8F;\">Write to us <\/span>\n\t                <\/h2>\n                <\/div>\n                                        <div class=\"links-columns__col\" style=\"margin-bottom: -90px; \">\n                    <ul class=\"list-links\">\n                                                    <li>\n                                <a class=\"link_el\" href=\"mailto:info@meplan.de\" >E-Mail  <span class=\"arrow_horizontal\"><span class=\"icon-link-arrow-large-next\"><\/span><\/span><\/a>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n<div  class=\"team\">\n            <div class=\"news__heading\">\n            <div class=\"container\">\n                <h4>Ansprechpartner<\/h4>\n            <\/div>\n        <\/div>\n        <div class=\"container\">\n                            <ul class=\"list_team team_columns_2\">\n                                    <li>\n                        <div class=\"team_item \">\n                    \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2023\/05\/Cars1_MA_Fotos_Website-344x386.png\" width=\"272\" height=\"344\" alt=\"Team\" \/>        \n        \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2023\/05\/Cars2_MA_Fotos_Website-344x386.png\" width=\"272\" height=\"344\" class=\"hoverimg\" alt=\"Team Hover\" \/>\n\n\n        \n        <div class=\"team_item__body\">\n        <h3 class=\"team_item__name\">Carsten <br>Michel<\/h3>                    <h4 class=\"team_item__position\">\n                <span style=\"background-color: #002838; box-shadow: 0.1em 0 0 #002838, -0.1em 0 0 #002838;color: #FFFFFF;;\">Project Manager<\/span>\n            <\/h4>\n                            <\/div>\n<\/div>\n\n<style>\n.hoverimg{\n\topacity: 0;\n    position: absolute;\n    top: 0;\n    left: 0;\n    height: 100%;\n}\t\n.team_item.hover .hoverimg{\n\topacity: 1;\n}\n<\/style>                    <\/li>\n                                    <li>\n                        <div class=\"team_item \">\n                    \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2023\/05\/Joerg1_MA_Fotos_Website-344x386.png\" width=\"272\" height=\"344\" alt=\"Team\" \/>        \n        \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2023\/05\/Joerg2_MA_Fotos_Website-344x386.png\" width=\"272\" height=\"344\" class=\"hoverimg\" alt=\"Team Hover\" \/>\n\n\n        \n        <div class=\"team_item__body\">\n        <h3 class=\"team_item__name\">J\u00f6rg <br>Wutz<\/h3>                    <h4 class=\"team_item__position\">\n                <span style=\"background-color: #002838; box-shadow: 0.1em 0 0 #002838, -0.1em 0 0 #002838;color: #FFFFFF;;\">Art Director<\/span>\n            <\/h4>\n                            <\/div>\n<\/div>\n\n<style>\n.hoverimg{\n\topacity: 0;\n    position: absolute;\n    top: 0;\n    left: 0;\n    height: 100%;\n}\t\n.team_item.hover .hoverimg{\n\topacity: 1;\n}\n<\/style>                    <\/li>\n                                    <li>\n                        <div class=\"team_item \">\n                    \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/JBZ3073_quer-1-344x386.jpg\" width=\"272\" height=\"344\" alt=\"Team\" \/>        \n        \n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/JBZ3120_quer-1-344x386.jpg\" width=\"272\" height=\"344\" class=\"hoverimg\" alt=\"Team Hover\" \/>\n\n\n        \n        <div class=\"team_item__body\">\n        <h3 class=\"team_item__name\">Saskia Thieben<\/h3>                    <h4 class=\"team_item__position\">\n                <span style=\"background-color: #002838; box-shadow: 0.1em 0 0 #002838, -0.1em 0 0 #002838;color: #FFFFFF;;\">Project Manager International Design<\/span>\n            <\/h4>\n                            <\/div>\n<\/div>\n\n<style>\n.hoverimg{\n\topacity: 0;\n    position: absolute;\n    top: 0;\n    left: 0;\n    height: 100%;\n}\t\n.team_item.hover .hoverimg{\n\topacity: 1;\n}\n<\/style>                    <\/li>\n                            <\/ul>\n                    <\/div>\n<\/div>\n\n\n<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cAt the time, we were given a largely free hand in the design, along with a generous budget. This allowed us to pursue ideas that often fall by the wayside in conventional trade fair stands due to design or budget constraints.\u201d J\u00f6rg Wutz, Art Director at meplan<\/p>\n","protected":false},"featured_media":23915,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-23929","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE BIG BANG STORY - NEWPOWER @electronica - MEPLAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meplan.com\/en\/blog\/the-big-bang-story-newpower-electronica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE BIG BANG STORY - NEWPOWER @electronica - MEPLAN\" \/>\n<meta property=\"og:description\" content=\"\u201cAt the time, we were given a largely free hand in the design, along with a generous budget. 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