{"id":5149,"date":"2021-08-11T07:10:56","date_gmt":"2021-08-11T07:10:56","guid":{"rendered":"https:\/\/relaunch.meplan.com\/creating-intelligent-touchpoints\/"},"modified":"2026-06-25T06:20:29","modified_gmt":"2026-06-25T06:20:29","slug":"creating-intelligent-touchpoints","status":"publish","type":"page","link":"https:\/\/www.meplan.com\/en\/creating-intelligent-touchpoints\/","title":{"rendered":"Creating intelligent Touchpoints"},"content":{"rendered":"<div class=\"g-container\"><div class=\"breadcrumbs align wp-block-bcn-breadcrumb-trail has-text-color has-background\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\">\n\t<span><\/span>\n\t<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to MEPLAN.\" href=\"https:\/\/www.meplan.com\/en\/\" class=\"home\" ><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> &gt; <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Cookie-Richtlinie.\" href=\"https:\/\/www.meplan.com\/en\/cookie-richtlinie\/\" class=\"post-root post post-post\" aria-current=\"page\"><span property=\"name\">Cookie-Richtlinie<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/div>\n<\/div>\n\n\n<div  class=\"video_or_image_banner\">\n            <div class=\"hero_slider swiper-container\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                        <div class=\"bg-video-holder\">\n                            \t\t\t\t\t\t\t\t    <img decoding=\"async\" \n\n\t\t\t\t\t\t\t\t        style=\"position: absolute; left: 0px; top: 0px; height: 100%; width: 100%; object-fit: cover;\"\n\t\t\t\t\t\t\t\t        src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-600x400.jpg\"\n\t\t\t\t\t\t\t\t        srcset=\"https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-scaled.jpg 2560w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-300x200.jpg 300w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-1538x1024.jpg 1538w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-768x511.jpg 768w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-1536x1023.jpg 1536w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-2048x1364.jpg 2048w, https:\/\/www.meplan.com\/wp-content\/uploads\/JB96606_lowres-600x400.jpg 600w\"\n\t\t\t\t\t\t\t\t        sizes=\"(max-width: 600px) 300px, (max-width: 1200px) 600px, 1000px\"\n\t\t\t\t\t\t\t\t        alt=\"description\"\n\t\t\t\t\t\t\t\t    >\t\t                           \n\t\t                                                   <\/div>\n                    <\/div>\n                            <\/div>\n            <!-- If we need pagination -->\n            <div class=\"swiper-pagination\"><\/div>\n\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t<div class=\"swiper-button-next\"><\/div>            \n        <\/div>\n        \n\t    \n    \n    \n            <div class=\"container\">\n                            <h1><span>Intelligent<br \/>\r\ntouchpoints<\/span><\/h1>\n                                <\/div>\n    \n<\/div>\n\n<style>\n\t.bannerd {\n\t\tposition: absolute;\n\t\tright: 150px;\n\t\ttop: 0px;\n\t\twidth: 500px;\n\t\tz-index: 9;\n\t}\n\t@media (max-width: 1220px) {\n\t\t.bannerd {\n\t\t\tright: 50px;\n\t\t\twidth: 400px;\n\t\t}\n\t}\n\t@media (max-width: 700px) {\n\t\t.bannerd {\n\t\t\twidth: auto;\n\t\t\tmax-height: 300px;\n\t\t\tright: auto;\n\t\t\tpadding-left: 50px;\n\t\t\tpadding-right: 50px;\n\t\t}\n\t}\t\n\t\n<\/style>\n\n<div class=\"g-container\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><div class=\"g-container\">\n<p class=\"wp-block-paragraph\">&#8220;There are countless touchpoints between brands and people these days. Real encounters are therefore more important than ever. You need real brand and product experiences. Direct personal exchanges. Both physically and digitally. We support organisers and exhibitors in creating quality touchpoints. With the highest standards of cost-effectiveness and sustainability.&#8221;&nbsp;<\/p>\n<\/div>\n\n<div class=\"g-container\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><cite> <p>Siegbert Hieber, Managing Director&nbsp;meplan&nbsp;<\/p> <\/cite><\/blockquote>\n<\/div>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1   \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  \">\n\t        \n\t\t\t\t\t\t            \t\t\t                <div class=\"image_and_text_box__col \">\n\t\t\t                    <div class=\"image_and_text_box__visual\">\n\t\t\t                        <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/08\/Creating_Touchpoints_B2_1920x1080-720x400.jpg\" alt=\"meplan Messeerlebnis am Stand\">\n\t\t\t                    <\/div>\n\t\t\t                <\/div>\n\t\t\t\t\t\t\t\t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content \" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h3\"><span style=\"background-color: #B9E457; box-shadow: 0.1em 0 0 #B9E457, -0.1em 0 0 #B9E457;\">The perfect trade fair experience <\/span><\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p>Today, trade fair construction goes a lot further. It\u2019s about creating intelligent touchpoints: Spaces that inform, entertain, and stimulate your visitors at just the right moment and to the right extent. There are many possibilities for this, and they include both physical and digital and technical solutions as well. At meplan, we have mastered the entire spectrum and offer you access to state\u2013of\u2013the\u2013art solutions.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1   \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  \">\n\t        \n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t            \t\t\t                <div class=\"image_and_text_box__col showformobile \">\n\t\t\t                    <div class=\"image_and_text_box__visual\">\n\t\t\t                        <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/08\/Creating_Touchpoints_B1_1920x1080-720x400.jpg\" alt=\"meplan Creating Touchpoints Know How\">\n\t\t\t                    <\/div>\n\t\t\t                <\/div>\t\t            \n\t\t\t\t\t\t\n\n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \t\t\t            \n\t\n\t\t\t            \t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col showformobile \">\n\t\t\t\t            \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content \"  >\n\t\t\t\t\t\t\t\t\t\t\t\t                    <h3 class=\"h3\"><span style=\"background-color: #00D7FF; box-shadow: 0.1em 0 0 #00D7FF, -0.1em 0 0 #00D7FF;\">Comprehensive know-how <\/span><\/h3>\n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p><span class=\"TextRun BCX0 SCXW178662\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW178662\">Anyone can produce fancy trade fair booths. But it takes the broad experience of a full-service provider to create intelligent touchpoints that deliver measurable added value while meeting the exhibitors\u2019 or organisers\u2019 budget and sustainability goals.<\/span><\/span><\/p>\n<p>With over 5,300 projects realized worldwide every year and around 70 trade fairs, congresses and other events managed, we have extensive, proven expertise in the trade fair and event sector \u2014 and, as a subsidiary and partner of Messe M\u00fcnchen, deep roots in the industry.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t            <div class=\"image_and_text_box__col hideformobile \" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content \" href=\"#\"  >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t                    <h3 class=\"h3\"><span style=\"background-color: #00D7FF; box-shadow: 0.1em 0 0 #00D7FF, -0.1em 0 0 #00D7FF;\">Comprehensive know-how <\/span><\/h3>\n\t\t\t\t                    \t\t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t\t                                <p><span class=\"TextRun BCX0 SCXW178662\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW178662\">Anyone can produce fancy trade fair booths. But it takes the broad experience of a full-service provider to create intelligent touchpoints that deliver measurable added value while meeting the exhibitors\u2019 or organisers\u2019 budget and sustainability goals.<\/span><\/span><\/p>\n<p>With over 5,300 projects realized worldwide every year and around 70 trade fairs, congresses and other events managed, we have extensive, proven expertise in the trade fair and event sector \u2014 and, as a subsidiary and partner of Messe M\u00fcnchen, deep roots in the industry.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t\t                            <\/div>\n\t\t\t\t                        <\/div>\n\t\t\t\t                    \t\t\t\t                <\/a>\n\t\t\t\t            <\/div>\t\n\t\t\t\t            \t\t\t\t                <div class=\"image_and_text_box__col hideformobile \">\n\t\t\t\t                    <div class=\"image_and_text_box__visual\">\n\t\t\t\t                        <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/08\/Creating_Touchpoints_B1_1920x1080-720x400.jpg\" alt=\"meplan Creating Touchpoints Know How\">\n\t\t\t\t                    <\/div>\n\t\t\t\t                <\/div>\n\t\t\t\t            \n\t\t\t\t\t\t\t\t\t\t\t            \n\t\t\t\t            \n\t\t\t\t            \t\t\t\t            \n\t\t\t\t            \t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n\n\n<div  class=\"image_and_text  image_and_text_boxouter--1   \">\n    <div class=\"container\">\n        <div style=\"position: relative;\" class=\"image_and_text_box image_and_text_box--1  \">\n\t        \n\t\t\t\t\t\t            \t\t\t                <div class=\"image_and_text_box__col \">\n\t\t\t                    <div class=\"image_and_text_box__visual\">\n\t\t\t                        <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/09\/Perfekter-Messeauftritt_NEU-720x400.png\" alt=\"meplan Perfekter Messeauftritt\">\n\t\t\t                    <\/div>\n\t\t\t                <\/div>\n\t\t\t\t\t\t\t\t\t\t            \n\t\t\t            \n\t\t\t            \t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            \n\t\t\t            <div class=\"image_and_text_box__col \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"image_and_text_box__content \" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h3\"><span style=\"background-color: #FF6872; box-shadow: 0.1em 0 0 #FF6872, -0.1em 0 0 #FF6872;\">The full programme <\/span><\/h3>\n\t\t\t\t\t\t\t\t\t\n\t\t\t                    \n\t\t\t                    \t\t\t                        <div class=\"image_and_text_box__hold\">\n\t\t\t                            <div class=\"image_and_text_box__body\">\n\t\t\t                                <p><span class=\"TextRun SCXW17598805 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW17598805 BCX0 DefaultHighlightTransition\">meplan<\/span><span class=\"NormalTextRun SCXW17598805 BCX0\"> is your touchpoint agency. We offer a full range of services, from initial consultation, to trade fair conception and implementation. But we are also happy to provide individual services on request. Our team consists of experts from all relevant disciplines, from architects to visual designers and technical experts. We collaborate with long-standing partners to realise our projects.<\/span><\/span><span class=\"EOP SCXW17598805 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:120,&quot;469777462&quot;:[2460],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t                                \n\t\t\t                            <\/div>\n\t\t\t                        <\/div>\n\t\t\t                    \t\t\t                <\/a>\n\t\t\t            <\/div>\t\t\t\t\t\n\t\t\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\n\n<style>\n\n\t@media (max-width: 667px) {\n\t\t.stoereronimg {\n\t\t\ttop: 0px !important;\n\t\t\tleft: auto !important;\n\t\t\tright: 0px !important;\n\t\t\tmax-width: 170px !important;\n\t\t}\n\t}\t\n<\/style>\n\n\n\t    \t        <div class=\"testimonials__heading\">\n\t            <div class=\"container\">\n\t                <h4>This could also interest you.<\/h4>\n\t            <\/div>\n\t        <\/div>\n\t        <div  class=\"two-columns-full-image grid_image\">\n\n\n\t    \n\t    \t    \n                    <div class=\"grid_image__col two-columns-full-image__col\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/08\/Nachaltige_Standsysteme_Closeup_960x498-960x498.jpg\" alt=\"meplan nachhaltiger Messebau Messestand\">\n                                                    <a class=\"grid_image__text\" href=\"https:\/\/www.meplan.com\/en\/nachhaltigkeit\/\" target=\"\">\n                                                    <h3><span style=\"background-color: #B9E457; box-shadow: 0.1em 0 0 #B9E457, -0.1em 0 0 #B9E457;\">Sustainability<\/span><\/h3>\n                                                                            <div class=\"grid_image__hold\">\n                                <div class=\"grid_image__body\">\n                                                                            <div class=\"two-columns-full-image__text\">\n                                            <p>We are your partner for resource-saving and CO\u2082-neutral trade show appearances and meet the highest ESG criteria.<\/p>\n                                        <\/div>\n                                                                        <span class=\"link\">\n                                        <span class=\"arrow_horizontal\"><span class=\"icon-link-arrow-large-next\"><\/span><\/span>\n                                    <\/span>\n                                <\/div>\n                            <\/div>\n                                            <\/a>\n                            <\/div>\n                    <div class=\"grid_image__col two-columns-full-image__col\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.meplan.com\/wp-content\/uploads\/2021\/09\/meplan-virtueller-Markenraum-Digital-Twin-960x662px-960x498.jpg\" alt=\"Meplan Digital Twin Komplettansicht\">\n                                                    <a class=\"grid_image__text\" href=\"https:\/\/www.meplan.com\/en\/digitale-loesung-2\/\" target=\"\">\n                                                    <h3><span style=\"background-color: #FF6872; box-shadow: 0.1em 0 0 #FF6872, -0.1em 0 0 #FF6872;\">Digital <br \/>\r\nsolutions<\/span><\/h3>\n                                                                            <div class=\"grid_image__hold\">\n                                <div class=\"grid_image__body\">\n                                                                            <div class=\"two-columns-full-image__text\">\n                                            <p>We support you with groundbreaking concepts, hybrid and virtual trade fair solutions.<\/p>\n                                        <\/div>\n                                                                        <span class=\"link\">\n                                        <span class=\"arrow_horizontal\"><span class=\"icon-link-arrow-large-next\"><\/span><\/span>\n                                    <\/span>\n                                <\/div>\n                            <\/div>\n                                            <\/a>\n                            <\/div>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;There are countless touchpoints between brands and people these days. Real encounters are therefore more important than ever. You need real brand and product experiences. Direct personal exchanges. Both physically and digitally. We support organisers and exhibitors in creating quality touchpoints. With the highest standards of cost-effectiveness and sustainability.&#8221;&nbsp; Siegbert Hieber, Managing Director&nbsp;meplan&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5149","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warum Meplan | meplan<\/title>\n<meta name=\"description\" content=\"Wir sind Ihre Messeagentur und kreieren intelligente Touchpoints \u2013 ob klassischer Messebau, Messekonzeption f\u00fcr Veranstalter, oder digitale Markenr\u00e4ume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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