CONRAD’s 100th anniversary plus their new CI formed the framework for the company’s new trade fair presence at Electronica 2022. The brand stands out with its diversity and precision solutions for every problem. These solutions demand skilled communication and consulting, which is a priority at this booth. Visitors are guided to the heart of the space by clearly identifiable zoning. They pass by information pillars that tell the story of this centenary company and by robot-controlled interaction surfaces, which lead to the central bar and lounge area. The screened-off consultation islands at the back of the booth complete the diverse offering of the communication spaces.
The brand presence is not limited to the surface of the booth. Large billboards on the way from the subway to the booth, passing by the trade faire entrance, inform the visitor in an entertaining way of the various projects that were successfully completed thanks to CONRAD components. What does a mango farm have to do with electronic parts, you ask? The answer is revealed on one of the two LED walls on the booth.Holistic user journey and brand experience
At a glance
- Area
- Design solution
- Client
- Conrad
- Trade fair
- Electronica 2022
- Industry
- Electronic
- Place
- Munich
- Surface area
- 204 m²
Personal service for you.
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Ulli
BucherTeam Lead Design
