Close customer ties and a commitment to demanding earthworks are MORATH’s strengths. This was also evidenced in its brand presence at BAUMA 2022. The central bar and the consultation cubicles designed in natural wood were just as important as the elaborately staged product presentations. Elements from the Black Forest were combined with powerful graphic elements to create an exciting visitor experience.
MORATH’s machines in miniature were displayed on a model construction site. This engaged visitors to the booth in a playful way. The newly founded second company headquarters on the Chiemsee lake in Bavaria was connected to the booth on two monitors via live streaming. The effect was to extend the exhibition space and thereby enlarge the booth’s reach. The booth was also physically extended thanks to a shuttle that took visitors to the Chiemsee itself.
At a glance
- Area
- Design solution
- Client
- Morath
- Trade fair
- BAUMA 2022
- Industry
- construction
- Place
- Munich
- Surface area
- 124 m²
Personal service for you.
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Ulli
BucherTeam Lead Design
