Deka Expo Real 2019

Clean Lines & Inviting Ambience

Messestand Deka Expo Real
Messestand Deka Expo Real
Messestand Deka Expo Real
Messestand Deka Expo Real
Messestand Deka Expo Real
Messestand Deka Expo Real
Messestand Deka Expo Real
DEKA’s brand identity features clear lines and an inviting mood

The square form of the logo is the fundamental design element. The consistent use of this fundamental form creates a well-zoned space and an unmistakable brand experience. 

The design of the ceiling also includes the brand cube. A transformation generates a flowing, dynamic form that opens up the booth to receive the visitors. Clear and stringent forms combined with the use of classic materials, like wood and cement, create an open and modern brand identity.

At a glance

Area
Design solution
Client
Deka
Trade fair:
Expo Real 2019
Industry
real estate
Place
Munich
Surface area
204 m2

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