Schöffel’s brand presence is clear and future-oriented. It was further developed for the ISPO 2020.
We staged the brand of our long-time client, Schöffel, over a period of several sports and outdoors trade fairs.
This concept has steadfastly promoted the development of the brand. The trade fair booth is open, clear, modern, and inviting.
The focus topics can be immediately identified on large LED screens. They make up Schöffel’s product portfolio together with the highlighted products.
The dynamic lines in black and white, the brand’s colors, are reminiscent of the crystalline forms of ice and snow. They create an exciting and memorable contrast with the warmth of the interior design, which features old wood in the meeting room, and with the fiery red elements of the room where the heatable jacket is being presented.
At a glance
- Area
- Design solution
- Client
- Schöffel Sportbekleidung GmbH
- Trade fair
- ISPO Munich 2020
- Industry
- Sports and outdoor
- Place
- Munich
- Surface area
- 360 m²
