Dell Technologies at Hannover Messe 2024: A trade fair stand as a stage for the future

On April 22, Hannover Messe 2024 opened its doors, where Dell Technologies’ innovative brand space will be presented. As previously announced, meplan was once again responsible for the design and implementation of the Dell design stand. This year, the design of the Dell trade fair stand was further developed to build on the impressive and successful appearances of the past. In line with the trade fair motto ‘Energizing a Sustainable Industry’, a stage was created that does justice to the stature of a technology giant like Dell.

The focus of the concept is on the elementary space-defining aspects – the floor and the wall. These elements create a multifunctional stage that offers exhibitors optimum presentation flexibility.

The “Living Brandwall” – A dynamic experience

One of the centerpieces of the Dell trade fair stand is the “Living Brandwall”. This back wall is not just a visual statement, but a living representation of the strength and presence of the Dell brand.With integrated motion technology, dynamic lighting effects and an active robot, this wall literally comes to life.These elements are not chosen at random; they reflect the core themes of Dell Technologies: artificial intelligence (AI) and automation.These technologies, which will play an increasingly important role in Industry 4.0 in the future, are essential for the development of sustainable solutions.