meplan and Dell Technologies once again join forces

The Hannover Messe, globally recognized as the focal point for industrial innovations, will address the theme “Energizing a Sustainable Industry” in 2024. This provides forward-thinking companies like Dell the opportunity to showcase their latest developments and solutions aimed at promoting a powerful as well as sustainable industrial landscape.

This year, the stage will once again be set by meplan – with a concept that builds on Dell’s previous successful and impressive trade fair appearances. In this context, the design language has clearly evolved this year, with a focus on brand-compliant and contemporary elements.

Dell – Pioneer of the technology industry

The American technology company Dell, known for its advanced computers and related products and services, will participate in the Hannover Messe 2024 with the aim of highlighting the importance of artificial intelligence for Industry 4.0, while also focusing on solutions that support a sustainable future.

To meet this goal, this year’s design focuses on the essential space-defining elements of floor and wall. This creates a versatile stage for exhibitors with an area of more than 290 sqm. The back wall becomes a “Living Brandwall” that conveys the strength and presence of the Dell brand. Through movement, light, and an active robot, the wall is brought to life, connecting the brand presence with a true experience of future themes of AI and automation – as indicated in the sketch shown below.