The inimitable attractiveness of this brand identity lies in the meeting of elegance with imposing construction machines and innovative technology.
Hyundai’s brand identity is realized on 2,700 m2 is implemented within the corporate identity of the company as a whole. The Innovation Center stands in the foreground as the core element of the ample, standard architecture. The elegant meeting and catering area occupies 600 m2 in the rear of the main building. It is on an angled plan.
The impressive Hyundai machines are compellingly exhibited on the open space. It is also the location of a 50-m2 LED wall used to screen the company’s image videos and aimed at drawing the visitors’ attention.
Hyundai’s brand identity is realized on 2,700 m2 is implemented within the corporate identity of the company as a whole. The Innovation Center stands in the foreground as the core element of the ample, standard architecture. The elegant meeting and catering area occupies 600 m2 in the rear of the main building. It is on an angled plan.
At a glance
- Area
- Design solution
- Client
- Hyundai
- Trade fair
- bauma 2019
- Industry
- Construction
- Place
- Munich
- Surface area
- 2700 m²
Personal service for you.
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Christina
HaugBusiness Development
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Carsten
MichelProject Manager
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Claudia
HöferHead of Design Division
