Values and Responsibility
Siegbert Hieber and Sven Bonifer, Managing Director of meplan“We understand sustainability as a core responsibility across all of our work processes.”

The Managing Directors of meplan are committed to sustainable corporate governance.
At meplan, we see sustainability as a core responsibility across all of our work processes. Sustainability is not optional — it’s essential. In our exchanges with colleagues from the trade fair industry as well as our service and business partners, the topic already plays a central role.
At meplan, we don’t see sustainability as a fixed state — but as an ongoing commitment in the sense of the company’s continuous development. Our activities in the areas of environment, social responsibility, and corporate governance (ESG) form the core of our sustainability approach and run through every area of the company. This is reflected, for example, in our recognition as a Sustainable Company by the industry association fwd in 2022.
Sustainability at meplan
We act with a consistent commitment to sustainability — for the well-being of our planet, social cohesion, and our long-term economic viability.
Environmental Sustainability: As an agency for brand spaces and exhibition construction, we work with ecological mindfulness and foresight. We draw on our creative resources and the expertise of our network. Sustainability is part of our thinking from start to finish — from design and materials through to reuse and recycling.
Social Sustainability: We are committed to social sustainability — for our employees, our network, and society as a whole. And for everyone who contributes along the entire value chain. Here you’ll find the projects we have supported at meplan so far.
Economic Sustainability: With a consistent strategy for the sustainable development of our company, we contribute to the transformation of society — while at the same time securing our economic viability and our ability to thrive in the future.
Our Values
Inspiring:
Respect for one another
Guiding principle: Respectful, open, and fair interaction is the foundation of everything we do together. Our diversity mirrors the colorful world of trade fairs — it inspires us and opens up new perspectives.
Passionate:
Team spirit
Solution-oriented:
Capacity for innovation
Guiding principle: Driven by curiosity, creativity, and a passion for technology, we push innovative solutions forward. A strong culture of ideas and solution-oriented action are the key to making it happen.
Explanation: We respond to market developments and the needs of our clients with purpose and determination. The concepts behind our brand spaces are smart — from the first draft through to the individual trade fair appearance.
We see ourselves as pioneers for future-ready innovation and advocate for its visibility — in the best interest of our clients as well. We want to actively shape change — both on a national and international level.
Integrity:
Reliable partnerships
Guiding principle: We act as a trustworthy and principled partner at all times. Transparent ways of working are a top priority for us — actively lived and openly communicated.
Explanation: Our company can only succeed when we are able to respond flexibly as a team while at the same time maintaining reliable networks. Long-term and loyal partnerships with our clients and suppliers matter to us — because we know that sustainable collaboration strengthens our entire organization.
We work with focus and determination, always concentrating on delivering the best possible results for our clients.
meplan’s Engagement
We are committed to social sustainability — for our employees, our network, and society as a whole.
meplan has made a positive contribution through the following projects:
- Co-support of a project for refugees at the Mohr-Villa cultural center in Munich-Freimann (2013/2014)
- Reforestation initiative near Bayrischzell in collaboration with the responsible district forester (2016)
- Participation in the Christmas parcel campaign “Geschenk mit Herz” by humedica (2018)
- Sponsorship of Hirsch Batzi and a team visit to the farm, Gut Aiderbichl Iffeldorf (2018)
- Monetary donation to the “Herzenswünsche” initiative and support in building the Christmas market stand for the Ambulantes Kinderhospiz München (2018, 2022)
- Reforestation project using woodï seedlings in collaboration with Messe München in Götzdorf & Wurmsham (2023)
- Donation to the Kältebus München (2023)
- Support for the “God’s Flower School” in New Delhi, India, through donations in kind from employees and a monetary donation from meplan (2023)